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Podcast: That's A Food Job!
Episode: Building relationships: The art of sales in the food equipment industry with National Business Development & Sales Manager, Rafal Rusiniak at Handtmann Canada Limited(#105)
Description: Rafal Rusiniak is the National Business Development & Sales Manager at Handtmann Canada Limited, a company specializing in food processing equipment solutions. With over 15 years of experience in the industry, Rafal's journey into sales was unexpected—he originally pursued a degree in engineering before discovering his passion for sales and business development. In this episode, Rafal takes us inside the world of food processing equipment sales, sharing insights on building relationships with clients, the structured approach to sales training, and the process behind purchasing large-scale food manufacturing equipment. We also dive into the skills that make a great sa...