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Podcast: Retail Remix
Episode: Data Helps ThirdLove Shoppers Find The Perfect Fit
Description: Bra shopping has never been easy. Even in high-end locations with white-glove fitting services, consumers often find themselves with imperfect fits and money down the drain. ThirdLove was founded to make the bra shopping process painless. Using cutting-edge technology and data, ThirdLove has built a cult-like following because the company doesn't just make finding the perfect bra super easy; it helps customers feel connected to a larger community of like-minded individuals. But the brand's fitting technology isn't the only source of data used to power the business. During this episode, co-founder and CEO Heidi Zak reveals how data is...