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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Maximizing your ad spend with Matt Wasserlauf, Blockboard
Description: We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.This year, many advertisers - especially retailers -- are being asked to do more with less. At the same time they have smaller budgets, they also must contend with an astonishing amount of waste: nearly 2/3 of every ad dollar spent actually goes toward the end inventory, and up to 15% of total spend goes to fraud or made-for-advertising content.Today we’re going to talk about what to do about all of those wasted ad...