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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #86: AI vs. Human Creativity: Why Brands Still Resist the Future | Fredrik Thomassen, Co-founder & CEO of Superside
Description: Why are brands still hesitant to embrace AI in creative work—even when it delivers faster, cheaper, and often better results?In this episode, Superside co-founder & CEO Fredrik Thomassen joins Jason Harris to explore the Soul & Science of AI-powered creativity—and why the biggest barrier to AI adoption isn’t the technology, but human resistance to change.Fredrik shares how Superside is reshaping the creative industry, using AI to optimize workflows, scale production, and help brands break through the noise. He reveals the surprising ways AI outperforms human-generated creative, why the briefing process is the real bottle...