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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – What Is a Value Proposition
Description: What Is a Value Proposition Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. A value proposition is a feature that makes the startup valuable to the customer. It’s not your mission statement, which is the overarching goal of the business. It’s not your mantra that shows what your business stands for. A good value proposition aligns with the customers' needs. A unique value proposition shows how your business differentiates from others. Those who identify with your value proposition are your ideal customers. To identify your value prop...