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Podcast: DataFramed
Episode: #292 Offline A/B Testing: Experimentation in Brick and Mortar with Philipp Paraguya, Chapter Lead Data Science at ALDI DX
Description: In the retail industry, data science is not just about crunching numbers—it's about driving business impact through well-designed experiments. A-B testing in a physical store setting presents unique challenges that require careful planning and execution. How do you balance the need for statistical rigor with the practicalities of store operations? What role does data science play in ensuring that test results lead to actionable insights? Philipp Paraguya is the Chapter Lead for Data Science at Aldi DX. Previously, Philipp studied applied mathematics and computer science and has worked as a BI and advanced analytics consultant in var...