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Podcast: New Books in Western European Studies
Episode: Chiara Faggella, "Becoming Couture: The Italian Fashion Industry after the Second World War" (Manchester UP, 2024)
Description: Becoming couture: The Italian fashion industry after the Second World War (Manchester University Press, 2024) by Dr. Chiara Faggella is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism. Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand t...