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Podcast: Today In History with The Retrospectors
Episode: The Birth of Fast Fashion
Description: The craze for paper dresses was the huge and unexpected impact of a viral marketing campaign for the Scott Paper Company that debuted in TIME magazine on 18th March, 1966. For $1.25, readers could send off for a red bandana print or a black and white pop art dress made of cellulose. It was intended as a press stunt to promote durable napkins, but, to everybody’s surprise, half a million units were sold in just eight months.In this episode, Arion, Rebecca and Olly ask whether these teenage kicks of the ‘60s presaged the 21st century trend...