Want to create an interactive transcript for this episode?
Podcast: SHE-TALKS with Lisa Jones
Episode: Why SHE Says Influencer Marketing is Broken - And How to Fix It with Chantel Brayley from Naked Harvest
Description: If you’ve ever struggled to make influencer marketing actually work for your brand - or wondered if you should be leveraging Employee-Generated Content (EGC) - this episode is for you.Chantel Brayley has built marketing strategies for some of Australia’s fastest-growing brands, from Petal & Pup to Naked Harvest. She’s worked with big-name influencers (yes, including the Kardashians) and knows what actually works in 2025 when it comes to social media, partnerships, and scaling e-commerce brands.In this episode, we break down:✅ The biggest mistakes brands m...