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Podcast: MIKE'D UP!
Episode: Doug Zarkin: Moving Your Brand Out of the Friend Zone
Description: This week, Mike welcomes Doug Zarkin, a branding expert with an impressive portfolio that includes Avon and Victoria's Secret Pink. Doug discusses his career journey from post-grad hustling to becoming a chief brand officer, emphasizing key lessons learned along the way. He reveals the principles of emotional connection in branding and marketing, highlighting the importance of listening to consumers and building campaigns that resonate deeply. Doug also delves into the contrasting approaches of branding and marketing and shares actionable advice for aspiring entrepreneurs and marketers on how to succeed in the competitive landscape. He passionately shares why there is n...