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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP281: How To Create A Coherent Content Strategy & Write Copy That Delivers Results, With Alice Brown
Description: FOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this podcast, James Gurd and Alice Brown, founder of Seventh Wave Stories, delve into the intricacies of creating a coherent content strategy that resonates with audiences. They explore Alice's journey from surf coaching to becoming a messaging strategist, emphasising the importance of understanding audience psychology and conducting thorough customer research.The discussion highlights the balance between brand voice and customer insights, the role of AI in copywriting, and the evolving landscape of personalised...