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Podcast: The CU2.0 Podcast
Episode: CU 2.0 Podcast Episode 344 White Clay's Mac Thompson on Why Your Member Relations Aren't As Good As You Think
Description: Send us Fan MailOn today’s show, Mac Thompson, ceo and founder of White Clay - a company focused on helping financial institution use data to build better, more profitable member and customer relationships, and he comes bearing a bitter pill for CU execs to swallow.According to a recent Harris Poll sponsored by White Clay, “Roughly two-thirds of FI users (68%) do not feel truly known by their primary financial institution, with almost a third (31%) feeling like just another account numbe...