Want to create an interactive transcript for this episode?
Podcast: Tech Marketing Trends
Episode: Innovative Outbound Marketing Strategies and the Power of Personalization with Clay - Mark Colgan
Description: Are you making the most of outbound marketing?
In this week’s episode of Tech Marketing Trends, Mark Colgan, B2B Sales Consultant at Yellow O & Claymaker at Clay, shares innovative outbound marketing strategies and how the power of personalization—when done right—can drive better results. He also explains how Clay is revolutionizing sales and marketing by enabling smarter prospecting with real-time data.
In this episode, we discussed:
Why outbound marketing is evolving – Email deliverability is tougher, and generic cold outreach is losing effectiveness. Businesses need smarter segmentation, timing, and messaging.
The po...