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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
Description: In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience expansion and the role of CEOs at different stages of a company's growth.
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