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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
Description: In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead the way in terms of revenue generation. However, when it comes to return on ad spend (ROAS), platforms like Pinterest and Snapchat perform better. We also explore the resurgence of direct mail as a marketing strategy and the effectiveness of Facebook and Instagram lead ads. Finally, we touch on the changing landscape of content creation, where shorter and more visual content is becoming increasingly popular.
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