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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: Dangerous M&A Mistakes You Should Avoid with Deven Soni
Description: Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event.TIME-STAMPED SHOW NOTES:
(00:00) - The most common mistake in business acquisition
(02:15) - Here’s how we got a customer database worth $2M dollars
(03:20) - Don't acquire a company unless you know how to run it
(05:03) - Why motivation is important in acquiring companies
(07:17) - Why it’s easier to buy big businesses
(08:20) - Here’s how you should handle employees when acquiring a company
(10:24) - Don’t change anything drastically when acquiring a company
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