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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: FB Conversion Pixel Going Away
Description: In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out!TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: FB Conversion Pixel Going Away.
[01:08] What you need to do about this change.
[02:13] The increasing importance of having your own first-party data
[02:28] Why this...