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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing
Description: In episode #2418, we discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds. We explore some celebrity endorsement strategies that have been successful, why longer contracts work better, why founders should be willing to take pay cuts to fund celebrity partnerships, and the numbers you should be focusing on when giving celebrity equity in your company. Tune in today!TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing
[00:32] Background on Mint Mobile and Ryan Reynolds’ stake in the company.
[01:36] Why...