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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: The Importance of Customer Experience in Modern Marketing
Description: In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often results in other areas, like customer experience, being neglected. Tune in as we unpack how to strike the balance between acquisition and retention, and how marketing can be used to optimize customer experience!TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Importance of Customer Experience in Modern Marketing.
[00:28] An overview of the elements that influence customer experience.
[00:52] Why you can’t have growth without ensuring customer retention.
[01:59] The...