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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: Mastering Influencer Marketing: Tips and Tactics
Description: In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer marketing and share some valuable tools that you can use to measure engagement. Tune in today to hear it all! TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Mastering Influencer Marketing: Tips and Tactics.
[00:37] Why engagement levels are much more important than follower count when it comes to influencer marketing.
[00:46] Reasons why you should avoid using influencers who have a very broad follower base.Â
[01:09] What an influencer should be posting about your product or servi...