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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: Our Biggest Marketing Mistake in 2022 #2311
Description: In episode #2311, Neil and Eric talk about their biggest marketing mistakes in 2022. Tune in today as each of us each highlight what we believe was our single biggest oversight in the past year, unpack what you can learn from them, and share our advice to help you avoid making the same missteps!TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Our Biggest Marketing Mistake in 2022.
[00:39] Why focusing too much on reach was a big mistake for Neil.
[01:35] Eric emphasizes the ROI that live events can yield.
[02:02] Instead of over-indexing on events, Eric suggests targeting smaller groups.
[02:44] The importance of...