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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: Airbnb’s “Brand vs Search” Bet Pays Off #2302
Description: In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run.TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Airbnb’s “Brand vs Search” Bet Pays Off.
[00:26] Major changes Airbnb has made to...