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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: Why Some Ad Platforms Will Struggle in The Future #2293
Description: In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today.TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Some Ad Platforms Will Struggle in The Future.
[00:26] How Apple’s privacy changes have slashed ad ROI across...