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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: What Google's Step Towards First-Party Advertising Means For You #2288
Description: In episode #2288, Neil and Eric talk about what Google's step towards first-party advertising means for you. Recent trends in better privacy protection have been a welcome improvement for individuals but have introduced new challenges for advertisers. Tune in as we discuss Google’s latest step toward first-party advertising and how advertisers can adapt to a changing landscape.TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Google's Step Towards First-Party Advertising Means For You.
[00:25] How the conversation around data privacy has evolved.
[00:49] An overview of the new changes that Google has instituted.
[01:00] Why Google’s changes will improve your a...