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Podcast: Move The Ball®
Episode: Deirdre Lester: Redefining Western Sports & Entertainment Through Storytelling and Innovation
Description: In this episode Deirdre Lester, a prominent leader in media and sports, shares her career journey from Fortune 500 companies to high-growth startups and her current role as CEO of Teton Ridge, a Western Sports Media & Entertainment Company. Deirdre discusses her experiences in male-dominated industries, emphasizing the importance of visibility and strong leadership. She outlines her vision for Teton Ridge's role in transforming western sports and highlights upcoming initiatives, including the documentary series 'Untamed' and the American Rodeo. The conversation also delves into the impact of modern storytelling techniques and the acquisition of The Cowboy Channel. Deirdre offers valuable advice...