Want to create an interactive transcript for this episode?
Podcast: The Glossy Podcast
Episode: CMO Sarah Crockett on DSW's rebrand: 'We're not going to throw everything out and just focus on the future'
Description: Nine months into her role as CMO of DSW, Sarah Crockett is making some changes. Crockett, who has led marketing for companies including Dickies and Burton, has been tasked with driving a brand refresh: “What the leadership team was looking for and what was needed [when I was hired] was some level of brand amplification and brand relevance,” Crockett said on the latest Glossy Podcast. While working to meet these demands, Crockett has leaned into DSW’s existing strengths, including its large store footprint and loyal customers, she said. She’s al...