Want to create an interactive transcript for this episode?
Podcast: Future Commerce
Episode: SkinnyTok, Russian Propaganda, and PepsiCo’s Poppi Proposal
Description: The brilliant Orchid Bertelsen is back with a huge announcement… PLUS: From Aritzia x Sperry's viral fashion to the surprising new role of Amazon in eCommerce, we explore how brands are winning (and losing) in today’s retail landscape.“I Would Sugarcoat This, But You Would Eat That Too”Key takeaways:[00:04:30] The Sperry x Aritzia collaboration is a calculated and strategic flexing of the Aritzia brand to drive traffic by leveraging the resurgence of the boat shoe trend.[00:19:30] The new metric of business health and the future of retail and private equity. [00:44:00] Has SkinnyTok gone too...