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Podcast: New Books in Business, Management, and Marketing
Episode: Jonathan Brill, "Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change" (McGraw-Hill Education, 2021)
Description: Today I talked to Jonathan Brill about his new book Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change (McGraw-Hill Education, 2021)There are ten big trends that Brill identifies as disrupting business now and into the future. Each is a wave of change onto self, but the intersection of many of them contributes to forming monster waves that threaten to drown companies not open to rapid, successive adaptations. What are the avoidable causes of failure? What kind of executive will do best? (Hint: it’s not those too full of pride.) From automation and arti...