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Podcast: The Freight Coach Podcast
Episode: 1156. #TFCP - How Do I Sell To Enterprise Shippers?!
Description: In this episode, Sara Black of Luminaries Consulting brings valuable insights from her extensive background in sales training within the logistics industry! Sara highlights the critical components of enterprise selling, the advantage of cold calling and in-person meetings over digital sales approaches, diverse sales strategies tailored for various customer sizes, the significance of thorough research before engaging with enterprise clients, and balancing key performance indicators with the quality of interactions! Â About Sara Black Sara Black is a Partner & Co-founder of Luminaries Consulting - helping Logistics companies of all shapes and sizes g...