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Podcast: Leaders of Analytics
Episode: Turning Your Data Warehouse into a Marketing Engine with Tejas Manohar
Description: Many large organisations have the data to pull off sophisticated marketing strategies, but only if they avoid the common pitfalls that limit the potential.
In this episode I interview Tejas Manohar on the huge – and typically unexploited – potential for data-driven marketing and personalisation.
Tejas is co-founder and co-CEO of Hightouch. Hightouch is a reverse ETL platform that helps organisations synch their data warehouses with business facing tools and technology. Their products are used by big name corporations like Warner Music, Chime, Spotify, NBA, and PetSmart.
In this wide-ranging conversation Tejas and I discuss:
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