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Podcast: Leaders of Analytics
Episode: Data-Driven Retail at Bunnings featuring Genevieve Elliott
Description: How does a traditional bricks-and-mortar retailer transform itself into an omni-channel business with strong digital and data science capabilities?
In this episode of Leaders of Analytics we learn from Bunnings General Manager, Data and Analytics, Genevieve Elliott, how the company is transforming its operations using data and analytics.
As Australia and New Zealand’s largest retailer of home improvement products, Bunnings is a highly complex organisation with a large physical footprint, a wide product range and an elaborate supply chain.
Bunnings is almost 130 years old and has undergone tremendous growth over the last th...