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Podcast: Leaders of Analytics
Episode: How to Achieve Data-Driven Marketing Success with Ikechi Okoronkwo
Description: If you’re anything like me, you have a love/hate relationship with marketing. Marketing can be delightful, obnoxious or somewhere in-between, depending on content and context.
Most of us remember an ad from our youth that has given us a life-long emotional connection to a brand or product. Most of us also remember that obnoxious sales call or email campaign that made us swear never to buy from the offending company again.
In this episode of Leaders of Analytics, you will learn from Ikechi Okoronkwo why data-driven marketers have a leg-up when it comes to...