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Podcast: Leaders of Analytics
Episode: Creating Customer Empathy at Scale with AI - Featuring Dr Kirk Borne
Description: AI and machine learning are seen by many as capabilities with enormous potential for unlocking digital personalisation and customer empathy at scale.
Organisations that get this right are disrupting industries and leaving old-school competitors broke. Just think of what global businesses like Netflix, Amazon and Facebook have been able to achieve with data-driven personalisation.
Yet, for many organisations, the promise of AI seems elusive or at least very hard to achieve. Many businesses are not realising the full potential of their stores of data, simply because they don’t know how.
To help us...