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Podcast: Smart Cleaning School
Episode: Build Your Company Profile
Description: Do you want prospects to find you and ask you for help or would you rather hunt for them and try to sell them? The first option is called a relational approach and the second is a transactional one. I created the original ISO Model Course in 2017 when I was in the hunt of optimizing my first solo cleaning company in Upstate New York.At this time, I was wrapping up a strategic process of earning more and working less so I could be with my family more. I never realized it would become a course for...