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Podcast: Search with Candour
Episode: Ex-Google senior employee Kaspar Szymanski explains what really matters in SEO
Description: Kaspar Szymanski, a former senior member of the Google Search Quality Team, joins Jack Chambers-Ward to discuss what’s important in SEO in 2025.They discuss cutting through the noise to focus on impactful strategies for businesses and cover topics ranging from the hidden value of server logs to a holistic approach to SEO.Links to follow Kaspar:Website: https://www.searchbrothers.com/LinkedIn: https://www.linkedin.com/in/kasparszymanski/Bluesky: https://bsky.app/profile/seozen.com Links/resources:https://searchengineland.com/seo-noise-vs-signals-449671https://searchengineland.com/forget-pagerank-focus-on-ranking-437676https://searchengineland.com/wh...