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Podcast: The Joe Pomp Show
Episode: #177 The Unique Business Model That Made Planet Fitness A $6 Billion Brand
Description: Planet Fitness has caught a lot of crap over the years for its Pizza Mondays, Bagel Tuesdays, and Lunk Alarm. But the gym chain is a behemoth, boasting 2,500 locations and 18 million members worldwide. So today's podcast breaks down the business behind Planet Fitness, including how they strategically acquire large gym spaces and why their pricing hasn't changed in 30 years. Enjoy! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.