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Podcast: Can Marketing Save the Planet?
Episode: Episode 100: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority
Description: In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker-Aranha, Director of Consumer Protection at the Competition and Markets Authority (CMA).
Cecilia joined us back in 2021, and so it was great to have her join us again to discuss the evolving landscape to provide an up to date understanding of where we are with greenwashing.
Since the publication of the Green Claims Code in 2021 significant progress has been made however, challenges remain. Cecilia tells us that since we last spoke, the...