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Podcast: New School of Marketing
Episode: How Facebook Advertising has changed this year
Description: If you’re in business you’ll know that Facebook and Instagram constantly keep changing. As an ads manager this is extremely frustrating but it often also opens up new opportunities. Whereas in the past the changes mostly involved the Facebook ads dashboard and how it operated, this year and some of last year we’ve seen major changes to the advertising industry and things are really different. It’s not just a matter of having a button moved or a dashboard refreshed.No, this time around Apple made changes that have affected everything...