Want to create an interactive transcript for this episode?
Podcast: Let's Talk Loyalty
Episode: Will Points-based Currency Potentially Usurp Cash as King? (654)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode features one of our industry's well known loyalty leaders when it comes to loyalty finance and loyalty strategy, Evert de Boer.Evert is the Managing Partner at On Point Loyalty, a global advisory firm exclusively niche to loyalty finance and strategy.He is the CEO at Fidivo, which has built the first off-the-shelf loyalty program financial tool analysis.Evert shares an executive style summary...