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Podcast: Inner Sircle
Episode: POV: Organic and Paid Social (blended)
Description: On this episode, I talk about not segregating out organic and paid social, and really having a more holistic approach to your social media strategy. NOTe:The social media landscape has evolved significantly, and platform algorithms no longer distribute organic content the way they once did.Organic reach continues to decline across platforms as algorithms prioritize content from personal connections and paid placements.Relying solely on organic data does not paint the full picture, as many posts don’t reach a significant portion of our audience without paid support.To accurately assess performance an...