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Podcast: The Content Cocktail Hour
Episode: Driving Growth by Rethinking Marketing's Relationships with Customers, Partners, and Industry Thought Leaders with Former Chief Marketing Officer of Integrate Scott Vaughan
Description:
Scott Vaughan is the former CMO at Integrate, an experienced marketer in the B2B world, a SaaS Executive, and a Growth Accelerator. Scott shares his perspective on implementing change in the marketing space and creating more human and authentic relationships with customers. 0:00 Intro 1:00 Conversation with Scott 4:00 Marketers’ relationship with customers 7:40 Authentic connections 13:30 Marketing automation 17:05 Implement change 26:09 Print to digital 30:05 Compelling content 37:16 Program vs campaign 40:56 Short term results and long term strategy 44:04 Connect with Scott 45:15 Outro  Join The JuiceFollow Scott| Twitter | LinkedInFol...