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Podcast: Unofficial Partner Podcast
Episode: UP466 Who's watching women's sport? New Sky Sports data challenges the industry's story on where the opportunity lies
Description: The commercial growth of women’s sport is dependent on the audience question: Who is watching? To help frame the answer, we been given an exclusive preview of major new research in to women's sport fandom by Sky Sports which is due to be published in the coming weeks.Sky’s rights portfolio of women’s only sport is unmatched in the media industry, running across football, rugby, cricket, golf, tennis, netball and more. And as you'll hear in the conversation, the new findings run against some of the received narratives that have grown ar...