Want to create an interactive transcript for this episode?
Podcast: The Thriving Farmer Podcast
Episode: 326. Reinventing Beef: Justin Pettit on Santa Carota's Carrot-Finished Cattle
Description: How does carrot-finished beef set a new standard for flavor and sustainability? In this episode, we're joined by Justin Pettit, third-generation rancher and co-founder of Santa Carota Beef—the only grass-fed, carrot-finished beef on the market. By finishing cattle on a 95% carrot-based diet, Justin has crafted a nutrient-rich, flavorful beef that's earned praise from top chefs like Wolfgang Puck and Gordon Ramsay. Tune in to hear how Justin is redefining high-quality beef with a focus on sustainability, nutrition, and exceptional taste! Episode Highlights: Ranching Roots: How did Santa Carota Beef get...