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Podcast: Tower After Hours
Episode: S3 E1 | Understanding Your Audience's 'Why'
Description: Welcome back to Season 3 of Tower After Hours!To kick off our new season discussing Digital Marketing Psychology we needed to start with the basics: Understanding Your Audience.Consumer decisions aren’t random—they’re shaped by emotion, logic, scarcity, authority, and more. But one of the biggest mistakes businesses make? Focusing on themselves instead of their audience. If you don’t truly understand your customers—their needs, wants, and expectations—they’ll scroll right past you.So we are joined by the experts in collecting and analyzing this consumer data. Berwood Yost and Scottie Th...