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Podcast: Tech Marketing Trends
Episode: Generative AI - Dr. Cindy Gordon
Description: Are you approaching Generative AI the right way?
In this week’s episode of Tech Marketing Trends, Dr. Cindy Gordon CEO & Founder at SalesChoice Inc, shares how companies can work smarter with generative AI in sales and marketing. We unpack both the opportunities and the risks, and what it really takes to build responsible, effective AI strategies today.
In this episode, we discuss:
Why it’s smart to begin with low-risk, internal use cases—and how building foundational data practices can help avoid costly mistakes down the line.
What most companies overlook when jumping on the...