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Podcast: BAOS: Beer & Other Shhh Podcast
Episode: Episode #10: How to Market Your Craft Brewery Using Social Media in 2025 | The Business of Beer
Description: Back in November of 2024, Cee and Tiff held a session at the Ontario Craft Brewers Conference with Jonathan Barraball of Royal City and Ram McAllister of Fairweather Brewing in Hamilton, ON. It was titled "How To Market Your Craft Brewery Using Social Media in 2025", and it felt like it could be a valuable session to recreate for the podcast. They did a deep dive into all things social, including the 4 C's of Social Media Growth, high level best practices (profile optimization, platform options, content formats, community > virality, storytelling), consistency, the roles of a Social Media Manager, how to use a...