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Podcast: The Insatiable Appetite
Episode: The BTS Effect: How a Celebrity Collaboration Powered âDynamiteâ Growth for McDonaldâs, Butter and Dairy Milk
Description: Not all celebrity collaborations with food and beverage companies and brands work. But when they do, well, the results have been off the chartsâsuch as McDonaldâs collaboration with K-pop sensation BTS. BTS is influencing music, dance and now food trends. They have an ability to connect and resonate with Gen Z fans with billions of worldwide views of their #1 hit music videos and for tying sales records once held by The Beatles. This has led to a collaboration with McDonaldâs and frenzied sales of its BTS Meals in both the US and globally as a resul...