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Podcast: The Smart Marketer Podcast
Episode: Episode 211: Scaling Faster: The Metrics That Actually Matter
Description: Are you still tracking Customer Lifetime Value (LTV)? If so, it's time for an upgrade. In this episode, Molly Pittman and John Grimshaw dive into Customer Value Velocity (CVV)—a smarter, more actionable metric that helps businesses scale faster and make better marketing decisions. Learn how top brands are using CVV to increase revenue, improve monetization, and acquire the right customers. "If you're only tracking LTV, you're missing the full picture of how revenue is really flowing in your business." – John Grimshaw You Will Learn: Why LTV is outdated and what to track inst...