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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Founder Selling: 850 Meetings Before His First Sale
Description: 850 meetings. Sleeping in his car. Flying from Spain to knock on doors without appointments. Oscar Rubio's founder selling journey proves that extreme persistence can validate demand that digital outreach completely misses. Founders will hear how Lodgerin grew from zero to 1.2 million euros in annual revenue through startup sales grit.
Oscar reveals why 8 years of manual service delivery was the best validation for his SaaS product, how his first customer came back asking for something completely different than what he pitched, and the founder-led sales approach that turned university referrals into a compounding growth engine. His early-stage sales...