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Podcast: INspired INsider Podcast
Episode: How Jay-Z Relates to Lumpy Mail and Direct Response Conversion with Fran Biderman-Gross of Advantages
Description: Fran Biderman-Gross is the CEO and Founder of Advantages, an award-winning New York-based end to end communications agency. She is also the co-author of the book, How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit, which she wrote with Don Scales. Fran works with senior executives to see the results of purpose-driven marketing and leadership. She leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational 3 keys: Purpose, Values, and Story. She empowers leaders and organizations to infuse meaning into everything they do so that their v...